You’ve got a wealth of information in that beautiful brain of yours but are you using it to better serve your business?
There’s a fine line of sharing all your hard-earned knowledge for free and sharing it only with your paying clients. If you increase the ways to share your knowledge, you can attract more clients while earning more income at the same time.
Let’s delve into the details…
Step 1: Written Content
One way to repurpose these blog posts and reports is to sort them into similar categories or by similar topics and combine them into an ebook which you can then sell on Amazon. Or maybe these topics lend themselves more to a printed workbook with blank pages which your clients can write on and take notes.
You haven’t written brand new content; you’ve just organized previous content and given it a new cover.
Step 2: Video
Take these same blog posts and reports and create short videos on each subject.
Post these videos on your YouTube channel and cross-promote them on Facebook with links leading back to your website. If video frightens you because you don’t want to be on camera… it happens to us all!
Create PowerPoint slides with the text and then you have the choice of recording a voice over (with your own voice, of course) or simply adding some royalty-free background music that plays while the slides advance.
Another video option is to have an animation created based on the subject matter. That is more costly than being in front of the camera but it’s also a way to garner attention.
Not everyone is an avid reader and using video helps build that personal relationship between you and your potential clients. It’s most powerful if you get on camera because not only can they put a face to the name but they can hear your voice and see your personality.
If you’re a real talker instead of natural writer, get out the camera and start recording your videos. Then send it to a transcriptionist who will turn it into the written word.
An Instant blog post or short report!
Step 3: Audio
Turn your blog posts, reports, or ebook into an audio file. Audiobooks are incredibly popular and you can sell that on your website or via a site like Audible.
Other recordings can be bundled together into an audio class, a free download opt-in gift, or as a teleclass. If your speciality is motivational or inspirational, record daily motivational audios and for a monthly subscription they will be delivered to your clients who subscribe.
You can also follow the above advice and work backwards, starting with recording the audios and having them transcribed into blog posts, email series, or social media posts.