How to Choose the Right Format for Your New eCourse

by Aug 16, 2019How To's0 comments

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So you’ve decided to create an online course for your tribe.

You’ve brainstormed some awesome ideas.

You’re ready to get to work and start creating, but …

Now you have to chose which format you’re going to use for your course.

There are so many different ways to create a course – which one will be right for you? Which one will be more popular? Which will be the easiest? Which will be the most fun?

So many questions!!!!

Video? Audio? Written? Live?

When it comes to creating course content, you have LOADS or more options and all of them are useful in their own way, so how can you choose?

Well … let’s dive and take a look, shall we …

There are THREE primary considerations.



Chances are, your ideal client has a clear preference in format.

Some people love watching videos, while some prefer to skim through written instructions. Some people learn best by doing, with a checklist as a guide. Still others much prefer to have audio they can consume while doing other things.

Personally, I love to learn through reading. My biggest dislike is video. I just can’t focus on a video AND retain the information being given to me.

The only time I find video training helpful is if it’s something tech-based and someone is sharing their screen and walking me through a process. But for most other learning … reading is my jam.



Let’s face it, some information lends itself well to certain formats, and simply won’t work in others.

It’s difficult to explain how to use software, for example, without a screen share video. By the same token, if you’re asking clients to work through a discovery process, a fillable worksheet is a must.

And things such as a guided meditation sure isn’t going to work in a written format, but an audio recording would be perfect.

When you are planning out your courses, you need to think about the best way to present your content so that your tribe can easily digest it.



While your biggest consideration should be your clients and their needs, your preferences matter, too.

If you aren’t comfortable with video, then it’s a safe bet you’ll procrastinate getting your course done, and stress over it unnecessarily … and, let’s face it, your nervous and uncomfortable energy will totally come through the videos and your tribe are going to have to sit thought a number of videos of YOU obviously feeling uncomfortable.

This will make your content suck!

Nobody wants to watch videos of someone who’s clearly not feeling at their best.

By the same token, if writing isn’t your forte, trying to force yourself to create 50 pages of content is going to be frustrating.

Beyond the obvious format choice, you also have to consider how you’ll present the material.

Again, you have a variety of options.

So … let’s take a closer look at a few of the different formats you can use to deliver your course …



This is the simplest method of eCourse delivery.

All it takes is an autoresponder set to go out on the schedule you choose, and a series of messages with your training materials. You can include attachments as well (although your delivery rates may suffer) or you can link to a page where buyers will find more resources, such as video or downloadable files.

This method is easy to set up, automated and can be one of your lower-end products.



A more sophisticated option is to set up a membership portal where buyers can log in to retrieve their material.

This also gives you a few more options to work with … You can use video, audio, written content or even a mix of them all for even more variety.

And, you can choose to either give them access to all your content at once or drip-feed it over a certain period of time, such as 1 video a day/week/month.



If your course is small, or if you aren’t concerned about overwhelming your buyers, a zip file download is a viable option.

In this case, you simply set up delivery through your shopping cart by providing a link where buyers can download the entire course as soon as they have paid for it.

This format works best if your course does not include a video element because the download could be too large for those with a slow internet connection.

If you choose to provide your course in written formate – then this could be a really good option for you. It makes creating and launching your course very fast as you don’t need to record videos or audios, don’t need to upload individual pieces to a members site etc.

The bottom line is this …

When you’re planning your course, your most important consideration is your buyer.

What does she want, and how does she want it delivered?

Do that, and you’ll be well on your way to launching a successful course.

On a final note – it’s always a great idea to have a few different courses in different formats. People learn differently so if you can offer something for everyone then you’re onto a winner.

Hope you found this quick article helpful 🙂

Enjoy creating your course! It will be awesome I’m sure!

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