Hey girl … so tell me this …
Do you know what the conversion rate is on your opt-in pages?
The average standard is about 20-30% … but in all honesty … I would be really pissed if my conversion rates were that low.
In all the time I’ve had an online business and all the many, many, many freebies I have given away … my average conversion rate is about 64%.
If they ever drop below that – I tweak my opt-in pages to get it even higher.
So why do you need to increase your conversion rate son your opt-in pages?
Well first let me quickly explain what your conversion rate is …
It’s how many people actually signed up compared to how many people actually visited your opt-in page.
If you’re opt-in page and freebie is awesome … more people will sign up and your conversion rate will be high.
If your opt-in page sucks … then people will be turned off and not bother to sign up … resulting in really crappy conversion rates.
So … having high conversion rate numbers means people are loving your opt-in page and your offer.
So why do you need high numbers …?
Well … Your readers have short attention spans.
I’m sure that’s no big surprise to you. In fact, you probably browse the Internet at light speed, too, scanning titles and subheads, skipping to the bottoms of sales pages, and fast-forwarding through videos just so you can get to the next thing.
The same is true for your readers, followers, subscribers, tribe … and if you want to capture their attention long enough to entice them to opt-in to your mailing list, then you have to keep that in mind.
A Tip From Newspaper Publishers.
Have you ever noticed that everything you need to know about a news story is in the first paragraph?
Journalists are trained to answer all the questions—who, what, where, when, why and how—in the first few sentences, just in case the story gets cut off when the paper goes to print.
In today’s online world, where column inches no longer matter, this type of story formatting isn’t quite so critical any more, but it’s still a useful tip to use when you’re writing an opt-in page.
Think about it …
If your readers are skimmers (as most of us are) then making sure you include the most important information right at the top of the page is going to greatly improve your conversion rates.
For opt-in pages, that means putting the biggest benefits in your subject line and following it up with two or three sentences that build on your headline. That’s it.
Keep it short, sweet, and benefit-driven, and you’ll have greater success than you would with longer content.
Nothing will kill the conversion rate of your free opt-in faster than a long-ass page that is filled with too much information.
Keep it short and sweet!
I’m not just saying this one because I’m a graphic designer … I’m saying it because its a vital part of your opt-in puzzle.
Whether your opt-in incentive is an eBook, a video, or even a simple checklist, having a beautiful graphic representation of your offer is an important component of your landing page.
Typically, you’ll create (or have created) a digital book or CD cover.
You can easily outsource this, but if you are going down the DIY route, using good old Canva.com …. be sure you follow these strategies:
• Bold fonts and short titles make your cover more readable.
• Use high-contrast colours for more visibility.
• Be true to your brand. Stick with colours and fonts your readers expect.
People are very visual these days so having your landing page LOOK awesome will dramatically increase your conversion rates.
Crafting a Compelling Call to Action.
While it seems as if you can expect readers to know what to do when they land on your opt-in page, it’s just not true.
You have to invite them to take the next step.
Give them specific instructions and you’ll have higher conversion rates than if you just leave it to chance.
Your call to action (CTA) should tell a reader exactly what to do, like this:
• Click here to download
• Enter your name and email for instant access
Watch the text on your form buttons, too. After all, “Subscribe” or “Sign Up” doesn’t exactly make you feel excited, does it? Consider using a phrase that matches your call to action instead, such as:
• Get the Checklist!
• Get Your Copy Here!
Take a look at your opt-in pages today …
Do they follow these strategies?
If not, consider making some changes to your copy, your images, and your calls to action, then watch your results. You’ll more than likely see a boost in conversion rates if you do.