Feeling overwhelmed at the thought of setting up your sales funnel?
You’re not alone.
Many biz babes fail to properly plan out their funnel and just quickly smash some random emails together in the hope that’s all it takes … and it shows.
Trust me … I have seen some terrible sales funnels in my time – total hot messesLOL
They have an opt-in incentive that doesn’t appeal to their audience.
Their follow-up emails don’t flow naturally from the opt-in.
Messages are unbalanced—either too many sales pitches or not enough. Even worse, the offers don’t match the market/list.
Hot Mess! Hot Mess! Hot Mess!
Making these mistakes is common, so if you recognize yourself here, don’t feel bad.
The good news? There’s an easy fix … and I’m going to help you get your sales funnel set up properly and actually making you money!
Step 1: Survey/Ask/Question Your Tribe
All too often we think we know what our readers and potential buyers want, but in reality, we’re simply guessing. We make the mistake of believing that we are our market, but that usually is not the case.
The only way to know for sure what your market truly wants and needs is to ask them.
Set up a simple survey (even a Google form will work) and ask your blog readers, social media followers, and email list to give their opinion.
Do this right, and you’ll know exactly what you should be offering your audience, plus, you’ll know that language to use on your opt-in page.
Step 2: Get Your Freebie Created
Now that you know what your market needs and wants, it’s time to create your freebie/lead magnet/opt-in incentive.
Keep in mind that readers today seem to prefer simple, easy-to-digest offers rather than 200-page eBooks or 7-part video series.
We have a range of lead magnets in the shop if you want to go check them out …This makes your job a bit easier, too.
Some popular choices for opt-in incentives include:
- Shorted eBooks
- Reports & Resource Guides
- Group Challenges
- Free Short Training
- Audio downloads
Step 3: Plan Out Your Automated Emails
Every good opt-in incentive should be followed up with a series of emails that build on the material.
If your freebie is a short audio training on Meditation – then all of your follow on emails need to be on the same topic … each one gracefully moving onto the next … giving a little more in-depth information as they go through it.
Then, leading onto your main paid offer which should also be around mediation.
Some of the hot mess sales funnels I’ve seen have just been a hodge-podge of information, all on random topics with no thought or planning going into it at all.
Don’t do that!
Your sales funnel is a chance for you to take your subscriber on a journey of information and gracefully leading them to a sale they will actually want.
Step 4: Present Your Offer And make A Sale
Arguably the most important part of your funnel, your offer must be the next logical next step for your subscriber to take.
They’ve worked through your opt-in incentive, read and acted on your follow on emails, and they’re hungry for more.
Time to make your offer!!
Just like the other pieces of your funnel, your offer needs to be the answer to your readers’ most burning questions.
If you consider your opt-in and follow-up series to be the “lite” version, then your main offer is the premium package.
Bigger, beefier, and the perfect next step.
Before you post your first opt-in, take some time to map out your funnel according to these steps, and you’ll not only fill your funnel faster, but you’ll close more sales along the way.